The classic kitchen as a setting for reviving traditions. A style conjured up from things of the past now felt with renewed passion, buildings where the boundaries between history and tradition are blurred, objects where art cohabits with craftsmanship, flavours that express genuine goodness, a rural life spent in harmony with nature called upon to cadence the passing of time. This is the Verdiana world, expressed in the door tinted antiqued cherry.
Veneta Cucine is a family business with a 40-year long history.
The founder is a prime example of a designer with entrepreneurial flair and to this day he is the charismatic head of the business.
Through the years, the business transformed itself from a local enterprise to one of international standards and its business model has evolved from an entrepreneurial to a managerial one: the founder's children, as well as a team of managers, now work alongside him, each with their own specific roles and portfolios.
The group employs 500 staff in its 90.000 square meters of covered industrial space that is divided between the production/managerial complex in Biancade (Treviso) and the woodworking factory in Codissago - Longarone (Belluno). Its employees design, produce, administer and distribute 10 systems, 40 models based on 7 different frames, generating 300 options of varying colours and materials. These offer endless possibilities for customisation, so that each year as many as 60.000 kitchens enter the market.
In 2008 the HOMAG production line was introduced. It is completely automated and can produce 4 types of complete and packaged kitchen components: counter tops, shelves, kitchen counters and doors.